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“Race Music”


In the early twentieth century, Music was just as segregated as everything else. Instead of embracing all music regardless of who performed it, the major record labels separated out their acts between “regular” music and so-called “Race” music.


“Race” music was the catchall term used for music recorded by non-whites, though it was mostly affixed to music performed by black performers. Strict separation of the races was enforced by the record companies who never cross-marketed their content. While black performers weren’t completely unknown to white audiences, the black performers who were allowed to “cross over” were only permitted to perform as stereotypes or were thrust into the background as second fiddles behind white performers. At no time were they permitted to perform their so-called “Race” music, which was often depicted as being “tribal” or “lowly”.


This ridiculous and racist separation of music styles was no doubt intended to ensure that nightclubs and concerts remained segregated. After all, if whites never heard the type of music their black counterparts were enjoying, the risk of “Race mixing” could be lowered. Music, however, is a universal language. This artificial separation would never hold for long.


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Berry Gordy had a Dream- to bring sweet soul music to the world. He knew he had a tough job ahead of him; there were many who wanted to see him fail, if only because of their prejudices. As a result, Berry expected much of the performers he turned into superstars. Performers had to take charm classes and comport themselves well. Berry knew that the world would be harsh on his talent because some people would be looking for them to fail. As the motto on the albums stated- “It’s what’s in the grooves that counts.” By focusing on seemingly unrelated things, Mr. Gordy made sure that audiences paid attention to the music- and not “Race”. It certainly wasn’t a coincidence that Billboard retired the term “Race Music” from its charts after the rise of Motown. Soul and rhythm & blues- the Motown Sound- would conquer the world.